Selecting External Crisis Communications Experts

December 2013 | 0 Comments  Average 0 out of 5

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About This Resource

Any crisis has the potential to stretch the limits of your communication resources. Incidents that raise the concerns of stakeholders and generate media attention can trigger the need for external crisis communications expertise. The optimal time to interview experts is not during a crisis, but well before that point.

This guide identifies public relations firms that have expertise in assisting educational institutions with crisis communications and recommends an interview strategy for potential candidates.


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